Help us on our mission to make dogs happier and healthier.
The Crumble Club is for dog walkers, groomers, vets, nutritionists and trainers who believe in feeding our four-legged friends the best food possible. As a club member, you won't just make a big difference in dogs' lives; you'll also be rewarded for introducing your clients to Different Dog food.
If you are interested in joining, please email us with some information about yourself and your business, plus any links to your website and social media pages. We can't wait to hear from you!
We do things differently because they deserve better. Freshly cooked from scratch (no corners cut, no processed nonsense) by folks who are genuinely, unashamedly obsessed with dogs. Home-style recipes designed by nutritionists and vets, for more good years with the one you love most.
our story
We’ve seen what they don’t want you to know.
Charlie and Alex started Different Dog where most good things start – at home, in their kitchen. Charlie worked in the pet food industry, and what he found behind the labels wasn’t pretty. Extreme processing, fillers, fake meat dressed up as food.
So they rolled up their sleeves and got cooking for their dog, Crumble. Did they botch 150 batches of Chicken Casserole before getting it just right? Yes. Were the tail wags worth it? You bet.CHARLIE & ALEX THURSTAN,
CO-FOUNDERS OF DIFFERENT DOG