Doesn't your dog
deserve better food?
Doesn't your dog
Why we're doing this
We love dogs, really love them. Nothing gives us more joy than a wet nose and a wagging tail.
But we're worried about this country's dogs. Worried that they're not getting a healthy diet, as their food is heavily processed. It's the same day in, day out, it has a shelf life measured in years and it doesn't even need to go in the fridge. What's more, it hasn't changed in decades.
We think dogs deserve better. So we decided to do something about it.
New and exciting recipes hand cooked every week.
We're the only people who do this.Freshest seasonal ingredients from local suppliers.
We care about quality and sustainability, and we love British farmers.Created with our own pet nutritionist and vet.
Your dog's health is our top priority, so we asked a vet and a nutritionist to join the team.
Our Dog Food. It's Different.
We are the first dog food company to cook different recipes each week by hand, with fresh natural ingredients and a lot of love. We believe that balance is best achieved through variety, and that freshness and quality of ingredients matter. We seek to reduce waste by sourcing human grade produce that isn't pretty enough for supermarket shelves. And our goal is for all dogs to benefit, not just the lucky ones.
In short - we're turning conventional thinking about pet food upside down. We'd love you to try our food and let your dog be the judge. Want to know more? Here are some extra details of our dog food.
This Week's Menu
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Shepherd's Pie
Be like your humans and tuck into a traditional British Shepherd’s pie made with fresh locally sourced ingredients
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Turkey & Parsley
Slowly cooked Turkey with Red Cabbage, Parsnip and Parsley, perfect after a fresh spring walk
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Beef Stroganoff
Enjoy this vibrant Beef Stroganoff packed with red cabbage, pomegranate and mushrooms. Bone-Appetite!
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Super Green Chicken
Tender Chicken recipe bursting with super green goodness to make your dog’s tail wag
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Braised Beef
Shropshire beef, gently braised with spinach and apple. Full of goodness and tail-waggingly tasty.
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Chicken Casserole
A classic casserole with red cabbage, sweet potato and parsley. Don't leave it in your bowl or your human might snaffle it...
How it Works
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Sign Up
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We create delicious recipes for you each week
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We deliver to your door
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Serve direct from the fridge, or gently warmed
Our Story
Back in 2015 I worked in the dog food industry. I got to know manufacturers, visit factories and understand how dog food is made. The more I learned, the more concerned I became.
We all know that you are what you eat. Yet we continue to feed our dogs the same food day in, day out. Often the shelf life is measured in years, and the food doesn’t even need to go in the fridge. What’s more, it doesn’t seem to have changed in years.
When we got our new puppy, Crumble, it didn't feel right to give her processed food. So we started making food for her ourselves, as we do for our children. She loved it and thrived on it. We started making it for her friends as well, and they all loved it too. People told us their dogs had shinier coats, better digestion and more bounce. So we decided to help as many dogs as we could by setting up Different Dog.
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Bertie, Sydenham
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Magpie, Whitchurch
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Ivy & Woody, London
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Archie, London
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Salty, Shropshire
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Max, Shrewsbury
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Phoebe, Shrewsbury
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Flash, Merseyside
