We are the first dog food company to cook different recipes each week by hand, with fresh natural ingredients and a lot of love. We believe that balance is best achieved through variety, and that freshness and quality of ingredients matter. We seek to reduce waste by sourcing human grade produce that isn't pretty enough for supermarket shelves. And our goal is for all dogs to benefit, not just the lucky ones.
In short - we're turning conventional thinking about pet food upside down. We'd love you to try our food and let your dog be the judge. Want to know more? Here are some extra details of our dog food.
Back in 2015 I worked in the dog food industry. I got to know manufacturers, visit factories and understand how dog food is made. The more I learned, the more concerned I became.
We all know that you are what you eat. Yet we continue to feed our dogs the same food day in, day out. Often the shelf life is measured in years, and the food doesn’t even need to go in the fridge. What’s more, it doesn’t seem to have changed in years.
When we got our new puppy, Crumble, it didn't feel right to give her processed food. So we started making food for her ourselves, as we do for our children. She loved it and thrived on it. We started making it for her friends as well, and they all loved it too. People told us their dogs had shinier coats, better digestion and more bounce. So we decided to help as many dogs as we could by setting up Different Dog.
Ivy & Woody, London