Real Ingredients.
Complete Nutrition.
Complete Nutrition.
No preservatives, no fillers, no nasties -
just visible, whole foods your dog will thrive on.
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Real Ingredients.
Complete Nutrition.
No preservatives, no fillers, no nasties - just visible, whole foods your dog will thrive on.
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It takes 2 mins to sign up
Real Food. Real Care. Real Difference.
Complete Nutrition,
Zero Nasties
Zero Nasties
Every meal is vet-approved, nutritionally complete, and free from preservatives, grains, and fillers. Just whole ingredients working together.
Visible Ingredients,
Real Quality
Real Quality
Small-batch cooking by real people in our Shropshire kitchen. Ingredients you can see and recognise - the kind of care you'd give them yourself.
Made for Fussy Eaters
and Food Lovers Alike
and Food Lovers Alike
Seven protein sources across 13 recipes - so you can find what your dog actually loves. Because even the pickiest eaters deserve complete nutrition.
Visible Results You
Can Feel Good About
Can Feel Good About
Shinier coat. Better energy. Healthier digestion. Watch them become more themselves with every bowl.
Your Dog's Personalised Plan in 4 Simple Steps.
Tell Us About Your
Dog's Unique Needs
Dog's Unique Needs
Share your dog's breed, age, activity level, and preferences. Every detail helps us tailor their nutrition plan.
We Build Their
Complete Nutrition Plan
Complete Nutrition Plan
We'll recommend a personalised plan with recipes suited to your dog's specific needs. No preservatives, no fillers - just complete nutrition.
Choose Your
Delivery Schedule
Delivery Schedule
Select your delivery date and frequency. Meals arrive frozen to your door, portioned for your dog, ready to defrost and serve.
Watch Them
Thrive
Thrive
Most dogs show visible improvements in coat, energy, and digestion within 2-4 weeks. You're in control - tweak recipes, adjust portions, or pause whenever you need.