Changing the world,
One dog at a time.
Free delivery on all orders over £30
Changing the world,
Why we're doing this
We love dogs, really love them. Nothing gives us more joy than a wet nose and a wagging tail.
But we're worried about this country's dogs. Worried that they're not getting a healthy diet, as their food is heavily processed. It's the same day in, day out, it has a shelf life measured in years and it doesn't even need to go in the fridge. What's more, it hasn't changed in decades.
We think dogs deserve better. So we decided to do something about it.
How it Works (it's simple)
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Sign up, select your favourite dishes and order online.
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We hand cook your delicious recipes ready to be munched
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We freeze your food to keep it fresh, and deliver it lovingly to your door
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Serve direct from the fridge, or gently warmed for happy wagging tails
Our Natural Dog Food. It's Different.
We are the first dog food company to cook different recipes each week by hand, with fresh natural ingredients and a lot of love. We believe that balance is best achieved through variety, and that freshness and quality of ingredients matter. We seek to reduce waste by sourcing human grade produce that isn't pretty enough for supermarket shelves. And our goal is for all dogs to benefit from tasty, natural dog food, not just the lucky ones.
In short - we're turning conventional thinking about pet food upside down. We'd love you to try our food and let your dog be the judge. Want to know more?
This Week's Menu
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Beef and Berries
Back by popular demand! Lip smacking and tail waggingly tasty is our famous Beef and Berries recipe
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Comfort Chicken
A restorative complete dog food that is gentle on the stomach and packed with superfoods, full of vitamins and minerals to help give a dog a boost. A great alternative to chicken and rice
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Keep-Me-Trim Turkey
A tasty low fat complete dog food for those dogs who need to lose some weight, or simply want to stay in perfect condition. It is rich in antioxidants and vitamins and lip smackingly tasty
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Catch of the Day
Today’s catch of white fish and salmon, it gets the thumbs up by our professional tasters and it’s low fat too!
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Turkey Tagine
A delicious special, cooked up with locally sourced blueberries and broccoli.
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Braised Beef
Shropshire beef, gently braised with spinach and apple. Full of goodness and tail-waggingly tasty.
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Turkey Fricassee
Slow cooked Turkey with cabbage, sweet potato and banana. It will get you patting your paws for more!
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Lamb Hotpot
Warm the soul with our delicious Lamb Hotpot recipe. Bursting with red cabbage, parsnip, and apple. Eat it quick before the humans smell it!
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Chicken Casserole
A classic casserole with red cabbage, sweet potato, and parsley. Don't leave it in your bowl or your human might snaffle it...
New and exciting recipes hand cooked every week.
We're the only people who do thisFreshest seasonal ingredients from British suppliers.
We care about quality and sustainability, and we love British farmersCreated with our own pet nutritionist and vet.
Your dog's health is our top priority, so we asked a vet and a nutritionist to join the team
Frequently asked questions
What's the catch? There isn't one, we make fresh, honest food that your dog(s) will love, or your money back.
How are you different?
What sort of dog food is Different Dog?
Can I mix your food with my current food?
Do I have to subscribe?
Is it easy to pause or cancel?
What if my dog doesn't like your food?
Sounds good doesn't it :)
