We are the first dog food company to cook different recipes each week by hand, with fresh natural ingredients and a lot of love. We believe that balance is best achieved through variety, and that freshness and quality of ingredients matter. We seek to reduce waste by sourcing human grade produce that isn't pretty enough for supermarket shelves. And our goal is for all dogs to benefit from tasty, natural dog food, not just the lucky ones.
In short - we're turning conventional thinking about pet food upside down. We'd love you to try our food and let your dog be the judge. Want to know more? Here are some extra details of our dog food.
Ivy & Woody, London