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Why we're doing this

We love dogs, really love them. Nothing gives us more joy than a wet nose and a wagging tail.

But we're worried about this country's dogs. Worried that they're not getting a healthy diet, as their food is heavily processed. It's the same day in, day out, it has a shelf life measured in years and it doesn't even need to go in the fridge. What's more, it hasn't changed in decades.

We think dogs deserve better. So we decided to do something about it.

Watch the video to find out

How it Works (it's simple)

  • Sign Up and select your favourite dishes

    Sign Up and select your favourite dishes

  • We hand cook your delicious recipes ready to be munched

    We hand cook your delicious recipes ready to be munched

  • We freeze your food to keep it fresh, and deliver it lovingly to your door

    We freeze your food to keep it fresh, and deliver it lovingly to your door

  • Serve direct from the fridge, or gently warmed for happy wagging tails

    Serve direct from the fridge, or gently warmed for happy wagging tails

Natural Dog Food. It's Different.

We are the first dog food company to cook different recipes each week by hand, with fresh natural ingredients and a lot of love. We believe that balance is best achieved through variety, and that freshness and quality of ingredients matter. We seek to reduce waste by sourcing human grade produce that isn't pretty enough for supermarket shelves. And our goal is for all dogs to benefit from tasty, natural dog food, not just the lucky ones.

In short - we're turning conventional thinking about pet food upside down. We'd love you to try our food and let your dog be the judge. Want to know more?

Learn More

This Week's Menu

  • Festive Feast

    Festive Feast

    The best time of year to spread love and cheer. Treat your four-legged friend to their very own Christmas dinner made with turkey, red cabbage and dried cranberries!

  • Best Paw Forward

    Best Paw Forward

    Start the year with your Best Paw Forward. Healthy, delicious and nutritious!

  • Turkey Fricassee

    Turkey Fricassee

    Slow cooked Turkey with cabbage, sweet potato and banana. It will get you patting your paws for more!

  • Lamb Hotpot

    Lamb Hotpot

    Warm the soul with our delicious Lamb Hotpot recipe. Bursting with red cabbage, parsnip, and apple. Eat it quick before the humans smell it!

  • Braised Beef

    Braised Beef

    Shropshire beef, gently braised with spinach and apple. Full of goodness and tail-waggingly tasty.

  • Chicken Casserole

    Chicken Casserole

    A classic casserole with red cabbage, sweet potato, and parsley. Don't leave it in your bowl or your human might snaffle it...

  • New and exciting recipes hand cooked every week.

    We're the only people who do this
  • Freshest seasonal ingredients from British suppliers.

    We care about quality and sustainability, and we love British farmers
  • Created with our own pet nutritionist and vet.

    Your dog's health is our top priority, so we asked a vet and a nutritionist to join the team

Frequently asked questions

What's the catch? There isn't one, we make fresh, honest food that your dog(s) will love, or your money back.

How are you different?

What sort of dog food is Different Dog?

Can I mix your food with my current food?

Do I have to subscribe?

Is it easy to pause or cancel?

What if my dog doesn't like your food?

Sounds good doesn't it :)

25% Off Your Trial

  • Testimonial

    “Huge success. Magpie LOVES the food.”

    Magpie, Whitchurch

  • Testimonial

    “Amazing service, great packaging and nice personal touch. Will recommend you to friends.”

    Ivy & Woody, London

  • Testimonial

    “Archie loved his special food and I was quite tempted to eat it myself.”

    Archie, London

  • Testimonial

    “Phoebe loves the food, she eats it all in one go. There is a clear improvement in the condition of her coat and she has much more energy.”

    Phoebe, Shrewsbury

  • Testimonial

    “The chicken casserole was a great success! I've never seen Flash's bowl so clean

    Flash, Merseyside

  • Testimonial

    "I cannot recommend Different Dog highly enough. My puppy turned his nose up at most food, then I discovered Different Dog and everything changed. In short, fantastic food alongside exemplary customer service from an amazing team."

    Oscar, Milnrow

  • Testimonial

    "Dog Heaven! I have a very happy and healthy dog! What more can you ask for!"

    Inca, Oswestry

  • Testimonial

    "Different Dog food is proper food. My dog LOVES it. I've noticed a difference in her coat, she's softer and looks healthier. I would recommend this."

    Libby, Bristol