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Why we're doing this

We love dogs, really love them. Nothing gives us more joy than a wet nose and a wagging tail.

But we're worried about this country's dogs. Worried that they're not getting a healthy diet, as their food is heavily processed. It's the same day in, day out, it has a shelf life measured in years and it doesn't even need to go in the fridge. What's more, it hasn't changed in decades.

We think dogs deserve better. So we decided to do something about it.

Watch the video to find out

How it Works (it's simple)

  • Sign up, select your favourite dishes and order online.

    Sign up, select your favourite dishes and order online.

  • We hand cook your delicious recipes ready to be munched

    We hand cook your delicious recipes ready to be munched

  • We freeze your food to keep it fresh, and deliver it lovingly to your door

    We freeze your food to keep it fresh, and deliver it lovingly to your door

  • Serve direct from the fridge, or gently warmed for happy wagging tails

    Serve direct from the fridge, or gently warmed for happy wagging tails

Our Natural Dog Food. It's Different.

We are the first dog food company to cook different recipes each week by hand, with fresh natural ingredients and a lot of love. We believe that balance is best achieved through variety, and that freshness and quality of ingredients matter. We seek to reduce waste by sourcing human grade produce that isn't pretty enough for supermarket shelves. And our goal is for all dogs to benefit from tasty, natural dog food, not just the lucky ones.

In short - we're turning conventional thinking about pet food upside down. We'd love you to try our food and let your dog be the judge. Want to know more?

Learn More

This Week's Menu

  • Beef Casserole

    Beef Casserole

    Our traditional Casserole recipe made with fresh British beef

  • Spring Lamb

    Spring Lamb

    Spring into the season with this lamb recipe, bursting with Spring Greens, Parnsip and Pear

  • Braised Beef

    Braised Beef

    Shropshire beef, gently braised with spinach and apple. Full of goodness and tail-waggingly tasty.

  • Turkey Fricassee

    Turkey Fricassee

    Slow cooked Turkey with cabbage, sweet potato and banana. It will get you patting your paws for more!

  • Lamb Hotpot

    Lamb Hotpot

    Warm the soul with our delicious Lamb Hotpot recipe. Bursting with red cabbage, parsnip, and apple. Eat it quick before the humans smell it!

  • Chicken Casserole

    Chicken Casserole

    A classic casserole with red cabbage, sweet potato, and parsley. Don't leave it in your bowl or your human might snaffle it...

  • New and exciting recipes hand cooked every week.

    We're the only people who do this
  • Freshest seasonal ingredients from British suppliers.

    We care about quality and sustainability, and we love British farmers
  • Created with our own pet nutritionist and vet.

    Your dog's health is our top priority, so we asked a vet and a nutritionist to join the team

Frequently asked questions

What's the catch? There isn't one, we make fresh, honest food that your dog(s) will love, or your money back.

How are you different?

What sort of dog food is Different Dog?

Can I mix your food with my current food?

Do I have to subscribe?

Is it easy to pause or cancel?

What if my dog doesn't like your food?

Sounds good doesn't it :)

25% Off Your Trial

  • “This food has changed our pup's life. The difference is incredible”

  • “This change in Tayto’s health is beyond anything I had expected”

  • “Best dog food company I've ever come across – it's truly changed her and I'll be forever grateful”

  • “Starting Different Dog has been life changing for Socks”