Why we're doing this

We love dogs, really love them. Nothing gives us more joy than a wet nose and a wagging tail.

But we're worried about this country's dogs. Worried that they're not getting a healthy diet, as their food is heavily processed. It's the same day in, day out, it has a shelf life measured in years and it doesn't even need to go in the fridge. What's more, it hasn't changed in decades.

We think dogs deserve better. So we decided to do something about it.

Watch the video to find out

Our Dog Food. It's Different.

We are the first dog food company to cook different recipes each week by hand, with fresh natural ingredients and a lot of love. We believe that balance is best achieved through variety, and that freshness and quality of ingredients matter. We seek to reduce waste by sourcing human grade produce that isn't pretty enough for supermarket shelves. And our goal is for all dogs to benefit, not just the lucky ones.

In short - we're turning conventional thinking about pet food upside down. We'd love you to try our food and let your dog be the judge. Want to know more? Here are some extra details of our dog food.

This Week's Menu

  • Lamb & Banana

    Lamb & Banana

    You’ll love this Lamb & Banana recipe so much that you’ll devour it quicker than an old slipper staring at you from across the room

  • Turkey, Apple & Mint

    Turkey, Apple & Mint

    Leap into summer with our refreshing turkey recipe, packed with fresh spinach, red pepper and sweet potato. Enough to make you drool like a Saint Bernard

  • Beef and Blueberry

    Beef and Blueberry

    Once you get your canines into this Beef and Blueberry recipe you’ll forget about that stick you lost at the park

  • Tender Chicken

    Tender Chicken

    Tender chicken gently cooked for extra taste and bursting with fresh locally sourced broccoli and beetroot. Bone-Appetite!

  • Braised Beef

    Braised Beef

    Shropshire beef, gently braised with spinach and apple. Full of goodness and tail-waggingly tasty.

  • Chicken Casserole

    Chicken Casserole

    A classic casserole with red cabbage, sweet potato and parsley. Don't leave it in your bowl or your human might snaffle it...

How it Works

  • Sign Up

    Sign Up

  • We create delicious recipes for you each week

    We create delicious recipes for you each week

  • We deliver to your door

    We deliver to your door

  • Serve direct from the fridge, or gently warmed

    Serve direct from the fridge, or gently warmed

Our Story

Back in 2015 I worked in the dog food industry. I got to know manufacturers, visit factories and understand how dog food is made. The more I learned, the more concerned I became.

We all know that you are what you eat. Yet we continue to feed our dogs the same food day in, day out. Often the shelf life is measured in years, and the food doesn’t even need to go in the fridge. What’s more, it doesn’t seem to have changed in years.

When we got our new puppy, Crumble, it didn't feel right to give her processed food. So we started making food for her ourselves, as we do for our children. She loved it and thrived on it. We started making it for her friends as well, and they all loved it too. People told us their dogs had shinier coats, better digestion and more bounce. So we decided to help as many dogs as we could by setting up Different Dog.

Charlie, Alex, Crumble

  • Testimonial

    Suzie, Bristol

    “Suzie has never enjoyed her food so much. One of the best things in my life is Different Dog”

  • Testimonial

    Magpie, Whitchurch

    “Huge success. Magpie LOVES the food.”

  • Testimonial

    Ivy & Woody, London

    “Amazing service, great packaging and nice personal touch. Will recommend you to friends.”

  • Testimonial

    Archie, London

    “Archie loved his special food and I was quite tempted to eat it myself.”

  • Testimonial

    Bunty, Shropshire

    “I wish I knew about you before, this is just brilliant!”

  • Testimonial

    Max, Shrewsbury

    “Max looks so much healthier with a shinier coat since being on this diet. I would definitely recommend it.”

  • Testimonial

    Phoebe, Shrewsbury

    “Phoebe loves the food, she eats it all in one go. There is a clear improvement in the condition of her coat and she has much more energy.”

  • Testimonial

    Flash, Merseyside

    “The chicken casserole was a great success! I've never seen Flash's bowl so clean