Banner image

Our Story


Thank you for joining our crusade.

I used to work for a company that sold a lot of dog food. When I got to look around factories where the food was made my world was turned upside down. It seemed crazy to think that a diet of purely processed food could be the best way to health and happiness. Alex, Crumble and I set out to prove that adding hand cooked food into your dog’s diet would change their life, and make them a different dog. And our customers have told us time and time again that it does.

We trust our food will change your dog’s life too. For us – that’s what it’s all about.

Charlie, Alex & Crumble

Our Team

We’re a passionate bunch, whether about dogs, nutrition or health and exercise. When we get a moment, we like to sit down together for a nice team lunch, courtesy of our good friend Jenny. Sometimes even a picnic. We play awesome music when we’re cooking, and we sing horrible karaoke at our parties. We laugh a lot, mainly at ourselves, and at the comedy of having a small office with a lot of dogs in it. Some of whom are better behaved than others. Just saying. Pop in and see for yourself!