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Charlie, Alex and Crumble


“Our story began when I had to visit dog food factories with work. It turned my world upside down, I knew we had to do something different for our Crumble.”
Charlie, Co Founder of Different Dog
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... and we're still completely devoted

Meet some of our devoted team members

Becca, Technical Lead

Meet Becca, our technical lead. In simple terms, she makes sure all of our food meets the highest nutritional and taste standards.

She came to work for us after our food saved her dog, Tayto’s life (her own words, not ours), and runs our weekly tasting meeting. With humans too, not just our team dogs!

Every decision we make for our dog food is rooted in science.

Meet our in-house experts making these decisions.

Alison, Our Vet

Our superstar Vet Alison (MA VetMB MRVCS) studied Veterinary Science at Cambridge University so knows a thing or two about dogs’ health. She’s a huge advocate of feeding a freshly cooked diet to assist with a wide range of health concerns.

We offer a free service to speak with Alison to get dietary advice, just get in touch to set one up.

We are now officially a Certified B Corporation®

  • Certified B Corporations, or B Corps, are companies verified by B Lab to achieve high standards of social and environmental performance, transparency, and accountability.

  • Our certification confirms what we and our customers already know; we are using our business as a force for good, driving our decisions with people, community, the environment and, of course, our four-legged friends in mind.

  • We've been working towards this certification for a long time, ensuring our customers benefit from eco-friendly packaging, ethical suppliers, and carbon-neutral delivery.

  • So every time you fill your dog’s bowl, rest assured that not only have you chosen the very best for your dog but the very best for the planet, too.

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Are you totally and completely passionate about dogs?

Head over to our careers page to find out more about working with us.

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Different Dog

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Operation Tailwag
Different Dog exists to improve the lives of dogs through freshly, hand-cooked food. Different Dog's recipes are nutritionally balanced by their vet and pet nutritionist for optimum canine health. They have expanded their production facilities and market presence since 2018 to reach more dog families across the UK.

It is part funded by the European Agricultural Fund for Rural Development

?dDifferent Dog Ltd © 2023. Units 13-16 Centurion Park, Kendal Road, Shrewsbury, SY1 4EH