Privacy Policy

This privacy policy sets out how we use and protect any information that you give when you use this website. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

What we collect

We may collect the following information:

  • Information that you provide by filling in forms on our site (our site). This includes information provided at the time of registering to use our site, subscribing to our service, posting material or requesting further services. We may also ask you for information when you report a problem with our site.

  • If you contact us, we may keep a record of that correspondence.

  • We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.

  • Details of transactions you carry out through our site and of the fulfilment of your orders.

  • Details of your visits to our site including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.

What we do with the information we gather

Information you enter into our registration forms may be collected and stored by us so that we may contact you in relation to the nature of your attempted transaction, even if you don't confirm the transaction. We may also send operational emails or make courtesy calls to enquire as to why a purchase was not completed, which you can opt-out of any time. 

We share your information with third parties and partners for the following purposes:

  • Administering certain aspects of our service and providing you with the products ordered via our website, such as the delivery of your orders, taking payments, managing payment disputes and gathering feedback via a review site to assess your experience of our products and Services

  • Where we are required to disclose information by law.

  • Where we have your permission, such as to display your feedback and/or photos.

  • Where we have your permission, sharing your details with regards to competitions and partnerships with other brands.

  • We may use your data to show you relevant offers and promotions on third party sites.


  • We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen. You can opt-out of this at any time. 

  • We work with Epsilon Abacus (registered as Epsilon International UK Ltd), a company that manages the Abacus Alliance on behalf of UK retailers and charities. The participating retailers are active in the clothing, collectables, food & wine, gardening, gadgets & entertainment, health & beauty, household goods, home interiors and travel categories. These retailers and charities share information about their customers and supporters and what they buy or donate. Epsilon Abacus processes this information as a processor on behalf of these companies to help them understand individuals’ behaviour and preferences. Epsilon combines information provided by participating retailers and charities with third party data. From this combined information, these companies can tailor their communications, sending individuals suitable offers and appeals that should be of interest to them. You can learn more about how Epsilon Abacus processes your personal information in their Privacy Policy, which is available here:

We use information held about you in the following ways:

  • To ensure that content from our site is presented in the most effective manner for you and for your computer.

  • To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.

  • To carry out our obligations arising from any contracts entered into between you and us.

  • To allow you to participate in interactive features of our service when you choose to do so.

  • To notify you about changes to our service.

  • We may periodically send promotional emails or call you about new products, special offers or other information which we think you may find interesting using the email address and phone number which you have provided. You can opt out at any time. 

  • We may call you or contact you via SMS after you have deactivated your customer account so that we can find out if you would like to re-activate it (or change how you have used Different Dog’s services in the past). As part of the registration process for our marketing preferences, we collect your personal information. We use that information to: tell you about products you have looked at on our website before; to contact you if we need to obtain or provide additional information; to check our records are right; and to check every now and then that you’re happy and satisfied. All of our calls will be recorded for training and monitoring purposes and you will have the right to opt out from receiving these calls or SMS at any time by contacting us at

  • From time to time, we may also use your information to contact you for market research purposes. Why? Because we want to build something you love, and we thrive on your opinions and feedback. We may contact you by email, phone or mail, and use the information to customise the website, our products and services according to your interests.

Where we store your personal data

  • The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

  • Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

  • Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Cookie Policy


A cookie is a small file which is placed on your computer when you visit our site.


Cookies help us analyse traffic on our website, make it a better functioning website for you and also help us to make improvements for our customers.


We use necessary cookies to make our site work. We would also like to use analytics and marketing cookies (not necessary) that help us make improvements by measuring how you use the site and enables us to present relevant content based on your browsing history.


Necessary Cookies: these enable core functionality such as security, network management and accessibility. You can disable (Reject) all Cookies by changing your browser settings, but this may mean that you won’t get the full functionality of our website.


Analytical Cookies: we would like to use these to help in improving our website through the collection and reporting of how you use our website. The use of these will not directly identify you as an individual but will collect and use data that is considered personal to you. (Eg. By uniquely allocated ID and/or your IP address)


Marketing Cookies: we would like to use these to track your browsing across websites; which will help us provide you with relevant advertisements and content.


If you choose to ‘Accept’ all cookies on our site, then you will be permitting the use of analytical and marketing cookies but you can choose to set your Cookie preferences and not accept these also. It is important to understand that accepting all cookies will also allow access to the information gained by cookies to other third parties and as indicated in the below table.


You are also able to change the settings in your browser to not accept ‘Tracking’ type cookies and there are functions which will allow you to delete all Cookies downloaded by any website you visit.


The following Cookies are in use on our website and will remain on your computer for the duration indicated:


Cookie Name Use Expiry


Necessary Cookies for full functionality of website




This cookie is a part of the services provided by Cloudflare - Including load-balancing, deliverance of web site content and serving DNS connection for website operators. Session




This cookie is necessary for the chat-box function on the website to function . Persistent


AWSALBCORS Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience. 6 Days


mm_id Used by the website to protect against fraud in relation to its referral system. 5 years


test_cookie Used to check if the user's browser supports cookies. 1 Day


ZD-suid Unique ID that identifies the user's session . Persistent


ZD-store Registers whether the self-service-assistant Zendesk Answer Bot has been displayed to the website user Persistent


Analytical Cookies (Not Necessary)




_ga# Google Analytics: Registers a unique ID that is used to generate statistical data on how the visitor uses the website, number of visits and dates 2 Years




Google Analytics: Used to throttle request rate. 1 Day




Google Analytics: Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 1 Day


collect Google Analytics: Used to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels Session




nProgress Hotjar Analytics: This cookie is used to count how many times a website has been visited by different visitors - this is done by assigning the visitor an ID, so the visitor does not get registered twice. 1 Day




utes Hotjar Analytics: Used in context with the website’s user feedback functionality. Determines whether the user has been shown feedback messages. Session


_hjFirstSeen Hotjar Analytics: This cookie is used to determine if the visitor has visited the website before, or if it is a new visitor on the website. 1 Day


_hjid Hotjar Analytics: Sets a unique ID for the session . This allows the website to obtain data on visitor behaviour for statistical purposes. Persistent




ewSample Hotjar Analytics: Used to detect whether the user navigation and interactions are included in the website’s data analytics. 1 Day




Sample Hotjar Analytics: Registers data on visitors' website-behaviour. This is used for in tern al analysis and website optimization. 1 Day








_hjViewportId Hotjar Analytics: Sets a unique ID for the session . This allows the website to obtain data on visitor behaviour for statistical purposes. Session




sh Hotjar Analytics: Identifies if the cookie data needs to be updated in the visitor's browser. 1 Day


ZD-buid ZD Assets Analytics: Sets unique ID that identifies the user on recurring visits. Persistent


Marketing Cookies (Not Necessary)


__zlcmid ZD Assets:Preserves users states across page requests. 1 Year




tr Facebook: Used by Facebook to deliver a series of advertisement products. 3 Months


_hjRecordingEnabled Hotjar: This cookie is used to identify the visitor and optimize ad-relevance by collecting visitor data from multiple websites – this exchange of visitor data is normally provided by a third-party data-centre or ad-exchange. Session










Mailmunch: Tracks the individual sessions on the website, allowing the website to compile statistical data from multiple visits. This data can also be used to create leads for marketing purposes. Persistent








_uetvid_exp Bing: Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. Persistent




Google Doubleclick: Used by Google DoubleClick to register and report the website user's action s after viewing or clicking one 1 Year


of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.


mm_allocation Mention Me: Used by third-party marketing platform to facilitate A/B testing on different offers shown to the user. 5 Years


MUID Bing: Used widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains. 1 Year




list/# Google: Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts an d facilitates payment of referral-fees between websites. Session


zte# ZD Assets: : Saves a Zopim Live Chat ID that recognises a device between visits during a chat session .

Links to other websites and social media sites

Our website may contain links to other websites or social media sites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes

  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under GDPR/Data Protection Act 2018. If you would like a copy of the information held on you please write to Different Dog Limited, Units 13-16 Centurion Park, Kendal Road, Shrewsbury, SY1 4EH.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.