Food for dogs with itchy skin
Freshly cooked, vet-approved food, made with skin-supporting ingredients to stop your dog scratching.

Freshly cooked, vet-approved food, made with skin-supporting ingredients to stop your dog scratching.


Constant scratching, chewing at paws, restless nights. Sound familiar? Itchy skin in dogs has several causes. Allergies with environmental triggers which can be seasonal, food allergies, parasites, skin infections… Luckily, diet is one of the things you can control. For many dogs, it's where the real difference is made.
Not all dog food supports skin health equally. Fresh food is made with ingredients that actively work for your dog's skin: Omega-3s, natural anti-inflammatories, nothing that aggravates a sensitive system.
Fresh food
Kibble
Omega-3 content
Naturally high
Often lacking
Ingredients
Whole, recognisable
Processed additives
Digestibility
Easy to digest
Harder to digest
Skin and coat
Supports health and shine
Often neglected
Stools
Firmer, smaller, less smelly
Loose, smelly and plentiful


"If your dog struggles with itchy or sensitive skin, diet is often more of a factor than people realise. At Different Dog, we use natural ingredients chosen to help soothe irritation and support healthy skin from the inside out. Gentle on sensitive systems, and complete enough that nothing's missing."
BIANCA BOULTON-MAJOR, NUTRITIONIST
PGDip NUTRITION & CANINE NUTRITION, MSFTR, CPN
HOW IT WORKS
Changing their food can feel daunting. Changing food for an itchy dog is even more so. Here's how we make it easier.
Call our team and we'll arrange a free consultation with Alison or Bianca to talk through skin symptoms and diet history.
The right skin-nourishing recipes, plus a gradual transition that keeps their stomach settled.
Fresh from our Shropshire kitchen, frozen for freshness, delivered to your door.
Our Customer Delight team will follow up in the first couple of weeks. Any wobbles? We're here to help.
With our Empty Bowl Guarantee, if your dog doesn't love it, we'll refund your starter box in full.
What you'll get:
- A choice of tasty recipes for dogs who deserve better in their bowl
- A free bag of treats in your first order
- Expert support with our experts - vet, canine nutritionist or behaviourist


Behind every recipe is our vet, Alison (MA VetMB MRCVS), and nutritionist, Bianca (BSc hons, PGDip Nutrition & Canine Nutrition, MSFTR, CPN). This pair comes with a lot of extra letters after their names. It’s a mouthful, but it means they know dogs ridiculously well.
Bianca and Alison make sure every recipe is built for the specific demands of growing puppies, from 8 weeks right through to adulthood.

