Hypoallergenic dog food
Gently cooked food for dogs with allergies, sensitivities and itchy skin – because finding food they can tolerate shouldn't be a full-time job.
Gently cooked food for dogs with allergies, sensitivities and itchy skin – because finding food they can tolerate shouldn't be a full-time job.
When a dog has allergies, diet does a lot of the heavy lifting. Hypoallergenic food is made to reduce the risk of triggering reactions, with fewer ingredients, carefully selected proteins and absolutely nothing unnecessary. Our meals are gently cooked from whole ingredients, with no fillers or artificial additives to set things off. Consistent, predictable meals that make feeding a sensitive dog a lot less stressful.
Always speak to your vet before changing your dog's food if they have an ongoing health condition.
When a dog has allergies, what's in their food – and how it's made – matters more than ever. Fresh food gives you fewer ingredients, clearer labelling and more control. Kibble, even the hypoallergenic kind, involves heavy processing that can make sensitivities harder to manage.
Fresh hypoallergenic food
Hypoallergenic kibble
Digestibility
Easy to digest
Can be harder on sensitive stomachs
Ingredients
Real meat, fish and veg
Processed additives
Transparency
Clear, recognisable recipes
Mysterious ingredients
Stools
Firmer, smaller, less smelly
Loose, smelly and plentiful
Gut health
Supports the gut microbiome
Can disrupt gut bacteria
Variety
Exciting selection of proteins
A single flavour
"Dogs with allergies and sensitivities need food that's genuinely simple, not just marketed that way. Every ingredient is chosen deliberately, every recipe is gently cooked to protect what matters, and nothing goes in without a reason. It's about giving sensitive dogs food they can actually thrive on."
BIANCA BOULTON-MAJOR, NUTRITIONIST
PGDip NUTRITION & CANINE NUTRITION, MSFTR, CPN
HOW IT WORKS
Changing any dog's diet is a big decision. When they have allergies, it can feel even bigger. Here's how we make it easier.
Call our team and we'll arrange a free consultation with Alison or Bianca to talk through your dog's symptoms and diet history.
A personalised recipe selection and gradual transition plan, tailored to your dog's needs.
Fresh from our Shropshire kitchen, frozen for freshness, delivered to your door.
Our Customer Delight team will follow up in the first couple of weeks. Any wobbles? We're here to help.
Behind every recipe is our vet, Alison (MA VetMB MRCVS), and nutritionist, Bianca (BSc hons, PGDip Nutrition & Canine Nutrition, MSFTR, CPN). This pair comes with a lot of extra letters after their names. It’s a mouthful, but it means they know dogs ridiculously well.
Bianca and Alison make sure every recipe is built for the specific demands of growing puppies, from 8 weeks right through to adulthood.
With our Empty Bowl Guarantee, if your dog doesn't love it, we'll refund your starter box in full.
What you'll get:
- A choice of tasty recipes for dogs who deserve better in their bowl
- A free bag of treats in your first order
- Expert support with our experts - vet, canine nutritionist or behaviourist
