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Peggy eating food

It started with a mission
to feed dogs better

We ditched ultra-processed food to cook fresh,
vet-approved meals with real ingredients. Food that helps dogs thrive.

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Peggy eating food

It started with a mission
to feed dogs better

Switch to freshly cooked meals packed with natural nutrients and see the difference in your dog.

What breed is your dog?
Click to start typing
ClockIt takes 2 mins to sign up

The pet food industry shocked us

Charlie worked in pet food and saw behind the scenes. Factories churning out ultra-processed meals made to prioritise profit at the cost of dogs’ health. It didn’t sit right.


At home, we saw our puppy, Crumble, struggle on that same food. Her tummy was unsettled, her coat looked dull, and she wasn’t enjoying her meals. So we made a decision: if no one else would cook real, nourishing food for Crumble, we would.

Charlie & Alex,

Co-Founders of Different Dog

From Crumble’s bowl to 20,000 dogs

It started with one pan on the hob. Fresh chicken, sweet potato and a handful of other veg. Crumble’s tummy settled, her coat shone and her energy came back. She was a different dog.


Today, that one pan has grown into a B Corp kitchen feeding over 20,000 dogs across the UK, and every meal is still cooked with the same care.

Dog waiting for food
Dog waiting for food
Dog

How we do things differently

Real ingredients

Ethically-sourced meat, line-caught fish, fresh veg and superfoods.

Expert recipes

Created by Bianca, our nutritionist, and approved by Alison, our vet.

Cooked with care

Gently hand-cooked in a pan, the same way you’d cook for family.

Fussy dog approved

An empty bowl or your money back.

Free support

Speak to our nutritionist or vet anytime to get the best menu for your dog.

Proof our food makes a difference

Our five-star Trustpilot reviews from over 2,000 dog owners say it all.

20k+

meals served every day to happy dogs across the UK

92%

of owners see their dog’s health improve with Different Dog

94%

High nutritional rating on allaboutdogfood.co.uk

Try Crumble’s favourite meals

The very first recipe perfected for Crumble is still on the menu today, our much-loved Chicken Casserole. Since then, we’ve added 12 more hand-cooked recipes, all packed with nutrients to keep dogs healthy and happy.

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Festive Feast

Festive Feast

Your dog’s very own Christmas dinner - with all the seasonal trimmings. Nutritious, delicious and cooked with love by our kitchen elves.

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    A must-have for Christmas Day

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    100% British Turkey

Braised Beef

Braised Beef

100% British beef with spinach, squash, mushroom & parsley to promote healthy digestion

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    Healthy digestion

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    Pleasant poop

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Real food changes dogs’ lives

We believe dogs deserve better. So every ingredient we put into our recipes is carefully selected by our experts for an essential balance of nutrients. 

Different Dog
Butternut Box
Lillys Kitchen
Tails
Nutritional rating by AADF
94%88%83%56%
Human-quality meat
Zero grains or legumes
Frozen for freshness
Hand-cooked in a pan

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Operation Tailwag
Different Dog exists to improve the lives of dogs through freshly, hand-cooked food. Different Dog's recipes are nutritionally balanced by their vet and pet nutritionist for optimum canine health. They have expanded their production facilities and market presence since 2018 to reach more dog families across the UK.

It is part funded by the European Agricultural Fund for Rural Development

Different Dog Ltd © 2025. Unit 3 Pioneer Park, Telford TF7 4FA