Why we're doing this

We love dogs, really love them. Nothing gives us more joy than a wet nose and a wagging tail.

But we're worried about this country's dogs. Worried that they're not getting a healthy diet, as their food is heavily processed. It's the same day in, day out, it has a shelf life measured in years and it doesn't even need to go in the fridge. What's more, it hasn't changed in decades.

We think dogs deserve better. So we decided to do something about it.

Watch the video to find out

Our Dog Food. It's Different.

We are the first dog food company to cook different recipes each week by hand, with fresh natural ingredients and a lot of love. We believe that balance is best achieved through variety, and that freshness and quality of ingredients matter. We seek to reduce waste by sourcing human grade produce that isn't pretty enough for supermarket shelves. And our goal is for all dogs to benefit from tasty, natural dog food, not just the lucky ones.

In short - we're turning conventional thinking about pet food upside down. We'd love you to try our food and let your dog be the judge. Want to know more? Here are some extra details of our dog food.

This Week's Menu

  • Turkey & Red Pepper

    Turkey & Red Pepper

    Bursting with vibrance, with fresh red peppers, spinach and raspberries. You’ll be head over paws for this one

  • Chicken & Pear

    Chicken & Pear

    Autumn is on its way and so is our Chicken and Pear recipe, here to help with those Summer blues

  • Turkey Fricassee

    Turkey Fricassee

    Slow cooked Turkey with cabbage, sweet potato and banana. It will get you patting your paws for more!

  • Lamb Hotpot

    Lamb Hotpot

    Warm the soul with our delicious Lamb Hotpot recipe. Bursting with red cabbage, parsnip, and apple. Eat it quick before the humans smell it!

  • Braised Beef

    Braised Beef

    Shropshire beef, gently braised with spinach and apple. Full of goodness and tail-waggingly tasty.

  • Chicken Casserole

    Chicken Casserole

    A classic casserole with red cabbage, sweet potato, and parsley. Don't leave it in your bowl or your human might snaffle it...

How it Works

  • Sign Up

    Sign Up

  • We create delicious recipes for you each week

    We create delicious recipes for you each week

  • We deliver to your door

    We deliver to your door

  • Serve direct from the fridge, or gently warmed

    Serve direct from the fridge, or gently warmed

OR Buy Now
  • Testimonial

    Suzie, Bristol

    “Suzie has never enjoyed her food so much. One of the best things in my life is Different Dog”

  • Testimonial

    Magpie, Whitchurch

    “Huge success. Magpie LOVES the food.”

  • Testimonial

    Ivy & Woody, London

    “Amazing service, great packaging and nice personal touch. Will recommend you to friends.”

  • Testimonial

    Archie, London

    “Archie loved his special food and I was quite tempted to eat it myself.”

  • Testimonial

    Bunty, Shropshire

    “I wish I knew about you before, this is just brilliant!”

  • Testimonial

    Max, Shrewsbury

    “Max looks so much healthier with a shinier coat since being on this diet. I would definitely recommend it.”

  • Testimonial

    Phoebe, Shrewsbury

    “Phoebe loves the food, she eats it all in one go. There is a clear improvement in the condition of her coat and she has much more energy.”

  • Testimonial

    Flash, Merseyside

    “The chicken casserole was a great success! I've never seen Flash's bowl so clean