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Different Dog is a completely new kind of dog food, which has been created with a sole ambition of making dogs healthier. It has all the goodness of a raw food, without the worry of handling raw meat and the inconvenience of a 24-hour shelf life.
You’ll also be sure you’re feeding your dog a properly balanced diet, which can be difficult with some raw foods.
Our food is cooked gently in a pan, like a bolognese or a casserole, then frozen. All you have to do is defrost it and feed it to your dog. Once defrosted, it lasts for five days, and lives in the fridge, just like something you had cooked yourself.
Our food took 18 months and 150 versions of the recipe to develop, with our own vet and nutritionist making sure we got the details absolutely right. You won't find a healthier dog food – it's made with 60% British meat, freshest veg, fruit and herbs, and no nasties.
Considering a raw dog food delivery service? Try Different Dog instead! Our recipes are yummy (for dogs) and you can either buy meals as a one off or subscribe for a regular delivery.
Back in 2015 I worked in the dog food industry. I got to know manufacturers, visit factories and understand how dog food is made. The more I learned, the more concerned I became.
We all know that you are what you eat. Yet we continue to feed our dogs the same food day in, day out. Often the shelf life is measured in years, and the food doesn’t even need to go in the fridge. What’s more, it doesn’t seem to have changed in years.
When we got our new puppy, Crumble, it didn't feel right to give her processed food. So we started making food for her ourselves, as we do for our children. She loved it and thrived on it. We started making it for her friends as well, and they all loved it too. People told us their dogs had shinier coats, better digestion and more bounce. So we decided to help as many dogs as we could by setting up Different Dog.
Bunty & Muffin, Shropshire
Ivy & Woody, London