The Goal: Move beyond fleeting resolutions to provide your dog with long-term, visible wellness.
The Science: Gently-cooked ingredients support the gut-brain connection and the skin barrier.
The Timeline: While every dog is unique, digestive shifts can appear in Week 1, with coat and mood changes typically following between Weeks 4 and 8.
Visual Markers: How to "read" your dog's coat and eyes to assess internal health.
The Bioavailability Factor: Why gently-cooked protein supports the body differently to highly processed alternatives.
The Gut-Brain Link: How fresh nutrition can naturally support a calmer, more focused temperament.
The Milestones: A week-by-week guide to the physical and emotional changes you might observe.
Dr. Alison, Vet (MA, VetMB, MRCVS): A veterinarian that believes in the power of preventative nutrition and wellness.
Bianca, Pet Nutritionist (PGDip Nutrition & Canine Nutrition, MSFTR, CPN): Deep-dives into bioavailability and ingredient science.
Diane, Canine Behaviourist and Trainer (APDT, IMDT): Explores how diet shapes emotional wellbeing.
Omega-3 Fatty Acids: These essential fats are the cornerstone. They reduce inflammation, support skin barrier function, and create that glossy appearance. Unlike processed foods where omega-3s are destroyed by high-heat processing, fresh recipes preserve these nutrients in their active form.
High-Quality Proteins: These provide the amino acids needed for strong hair growth and skin repair. When proteins are gently cooked rather than intensely processed, they remain bioavailable. Your dog’s body can actually use them.
Whole Food Ingredients: Human-grade meat, vegetables and fruits deliver micronutrients (such as zinc, selenium, B vitamins) that processed kibble simply cannot replicate in bioavailable form.
Brighter, healthier eyes: Brighter, healthier eyes with plentiful Vitamin A found in carrots, sweet potato, and spinach.
More alert eyes: A sign of stable energy and clear circulation.
Clearer skin: Reduced itchiness, redness, or flaking. If your dog was scratching before, that often stops. The relief can be visible.
When digestion is poor: Your dog’s body struggles to break down unrecognised food. Nutrients slip through unabsorbed and the gut becomes inflamed. Energy that could fuel movement goes toward managing digestion instead.
When digestion is optimised: Your dog’s body recognises the food, breaks it down efficiently, and absorbs nutrients fully. The gut calms and energy becomes available for everything else.
Joint Resilience: Omega-3 Fatty Acids reduce joint inflammation. Within weeks, dogs move with better flexibility, particularly visible in senior dogs struggling with post-rest stiffness.
Metabolism: Body condition often stabilises around week 8. Many dog parents notice their dog reaches an ideal weight and maintains healthy muscle tone without excessive fat.
When digestion is compromised: Your dog’s brain needs specific nutrients to make the chemicals that control mood. Without them, serotonin production drops and anxiety can increase.
When fresh nutrition optimises digestion: The nervous system receives the building blocks it needs for calmer, more focused behaviour.
Amino Acids: Building blocks the brain needs to function properly.
B Vitamins: Essential for keeping the nervous system calm and regulated.
Magnesium and Zinc: Support the nervous system to stay stable.
Omega-3 Fatty Acids: Support brain function to help manage impulses and regulate emotions.
