Unconditionally Devoted

“Our story began when I had to visit dog food factories with work. It turned my world upside down, I knew we had to do something different for our Crumble.”

Charlie, Co Founder of Different Dog

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Why we started Different Dog

It didn’t feel right to be feeding our furry friend Crumble highly processed food. As the saying goes, "you are what you eat" and that’s true for dogs too. We set out to prove that real, nutritious food is a better route to health and happiness.

Starting out

We spent many hours cooking on our hob, perfecting recipes for Crumble and her doggy friends. We couldn’t believe the difference we saw in her health which inspired us to keep going…

Recipe perfecting (a labour of love)

It took 18 months, many lab visits and 150 tweaks to perfect our very first recipe ‘Chicken Casserole’ which is still on the menu today. Our pet nutritionist, Bianca, develops and approves all of our recipes.

Meet our devoted team

We’ve grown from a team of 3 to over 90 in the Different Dog family today and it's safe to say we’re all dog obsessed. Some of our customers have even come to work for us after being inspired by the difference they’ve seen in their dogs.

... and we're still completely devoted

Meet some of our devoted team members

Every decision we make for our dog food is rooted in science.

We are now officially a Certified B Corporation®

Certified B Corporations, or B Corps, are companies verified by B Lab to achieve high standards of social and environmental performance, transparency, and accountability.
Our certification confirms what we and our customers already know; we are using our business as a force for good, driving our decisions with people, community, the environment and, of course, our four-legged friends in mind.
We've been working towards this certification for a long time, ensuring our customers benefit from eco-friendly packaging, ethical suppliers, and carbon-neutral delivery.
So every time you fill your dog’s bowl, rest assured that not only have you chosen the very best for your dog but the very best for the planet, too.

Learn More

Are you totally and completely passionate about dogs?

Head over to our careers page to find out more about working with us.

Join The Team