Free treat & 30% off your first box!

Improved digestion

Improved digestion

Healthier skin & coat

Healthier skin & coat

Less trips to the vet

Less trips to the vet

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Jagga's Story

Since Jagga was 14 months old he has suffered from allergies and skin problems which got so bad he ended up with bald spots all down his back and on his back legs. His coat was dull and his skin was always so flaky and itchy. 

 

I did an extensive elimination diet with him to try and get to the bottom of the problem. However, nothing worked at all until I found Different Dog. The change in him was almost instant. His bald spots cleared up, his itchy, flaky skin improved and most of all, he is happier and healthier with a very shiny full coat and a completely different dog overall. 

 

We couldn't have done this without Different Dog. They have completely changed my dog's life!


Jagga's Mum

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Jagga's Story

Since Jagga was 14 months old he has suffered from allergies and skin problems which got so bad he ended up with bald spots all down his back and on his back legs. His coat was dull and his skin was always so flaky and itchy. 

 

I did an extensive elimination diet with him to try and get to the bottom of the problem. However, nothing worked at all until I found Different Dog. The change in him was almost instant. His bald spots cleared up, his itchy, flaky skin improved and most of all, he is happier and healthier with a very shiny full coat and a completely different dog overall. 

 

We couldn't have done this without Different Dog. They have completely changed my dog's life!


Jagga's Mum

Dog icon

92% of dog parents

have seen their dog's health improve since

switching to Different Dog's freshly cooked recipes

Do you recognise these symptoms?

Itchiness in dogs can be caused by a few different factors, including intolerances and environmental allergies. You might notice your dog scratching or licking excessively, rubbing against furniture or the ground, or redness in their skin. 

Itchy

Bianca's advice on feeding dogs with itchy skin

Feeding any form of fresh, bioavailable food like Different dog decreases all types of cellular inflammation compared to a dog on a kibble diet. Choosing recipes with a lower amount of carbohydrates can be useful for dogs with itchy skin, but it’s important to speak to your vet to find out the root cause of the itchiness and help your dog live a happy and healthy life.

Bianca's

Recommended Recipes

If your dog has a health condition, like itchy skin or allergies, we encourage you to get in touch with our team who will arrange a consultation with our vet or nutritionist to discuss your dog's medical history and help you find the very best recipes for them. Here are two of the recipes we recommend most to owners of itchy skin-prone pups, but of course, it’s important to avoid ingredients that trigger the itchiness.

Bianca,

our Nutritionist guru

Bianca is our in house canine nutritionist (PGDip Nutrition & Canine Nutrition, MSFTR, CPN) who carefully researches, trials and selects every ingredient she adds to our dishes to make sure each meal is perfectly balanced and bursting with goodness.

Stay Supple Fish Supper

Stay Supple Fish Supper

Hand-cooked to enhance overall health, our Stay Supple Fish Supper recipe includes antioxidant and anti-inflammatory ingredients such as turmeric, broccoli and mushrooms.

Pork Ragu

Pork Ragu

We designed our succulent Pork Ragu recipe with a highly digestible novel protein to aid pups who tend to suffer with allergies. This recipe is also packed with antioxidants, iron, and a diverse range of micronutrients, to support your pup's overall health.

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Reviews

Dog happy with Different Dog food

Rolo

It’s been a life changer for Rolo

My dog Rolo has major skin conditions/allergies and since being on Different Dog, my dog is a different dog! Excuse the pun but it’s true! His skin is no longer red and he has had no skin infections since changing his food to different dog human grade food. His fur is growing back and he’s not itchy anymore. I’m normally constantly at the vet with his skin and I’m no longer having to pay huge vet bills for steroids and antibiotics. I’d recommend anyone to try this food as it’s been a life changer for Rolo and he’s a happier healthier dog.

Karen, Rolo’s mum

Alfred

I have noticed such a difference in him!

I have one very happy and content little dog after giving him ‘Different Dog’ food! Alfred suffers with allergies, itching etc., after he started on this food, what a difference! Being a very fussy eater I was constantly looking for dog food which was suitable and made Alfred eat without giving him allergies. At last, I have finally found the right dog food and to know it is prepared and cooked freshly gives me comfort knowing that I am giving my little dog the best. 

I’m absolutely over the moon. I have noticed such a difference in him, he is more content and less itchy!

Natalia, Alfred’s mum

Excellent!

I have recently switched to Different Dog because of my dog's allergies. I cannot recommend them enough. Not only are they environmentally conscious, their recipes are brilliant (I keep joking that with a bit of dipping bread, I would be tempted to nick his food), my dog is looking great and loving his food, and their service is second to none. I love how personal the entire experience is - they even rang to see how he was settling into his new food and to check if I needed anything. Absolutely superb.

Charlie, pup parent

Nervous about switching?

We understand how big a decision switching any dog's diet is, but, it can be especially hard when your dog has an ongoing health condition. Don't worry, we are here to support you every step of the way. 

Let us know
that your dog suffers from itchy skin and we will arrange a free consultation with our vet, Alison, or nutritionist, Bianca, who will chat through your dog's symptoms and diet history. 
They will then help you
reate a personalised plan including the most suitable recipes to counter itchy skin and a transition plan that suits you and your dog. 
Our chefs get cooking
and our carbon-neutral courier will deliver your dog's new favourite meals to your door.
Our wonderful Customer Delight team
are here to support you every step of the way. You can contact us any time and we'll often call you in the first couple of weeks to check in. 

We really are a different dog food

Natural, healthy ingredients
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Recipes with alternate proteins
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100% Grain free
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Free vet & nutritionist support
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96% nutrition score*
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*on independent review site, All About Dog Food

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FAQs

Our story

Before starting Different Dog, I worked in the pet food industry, and what I saw made me worry about my dog's health; how could heavily processed, dry biscuits be the path to health and happiness? Alex and I set out to change dogs' lives with real, nutritious food and since day one, our customers have been telling us that their dog really is a different dog since switching to our freshly cooked recipes.

Charlie,

Co-founder of Different Dog

Charlie and Alex on a sofa with five dogs

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Feeding Guide

Every dog is different but here are three of our pupstomers and what they eat.

Want to find out how much your dog needs to eat a day? Fill out this short quiz and find out now.

6kg Terrier

Daisy needs 200g a day on a full diet which is £2.20 per day.

Different Dog

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Operation Tailwag
Different Dog exists to improve the lives of dogs through freshly, hand-cooked food. Different Dog's recipes are nutritionally balanced by their vet and pet nutritionist for optimum canine health. They have expanded their production facilities and market presence since 2018 to reach more dog families across the UK.

It is part funded by the European Agricultural Fund for Rural Development

Different Dog Ltd © 2025. Units 13-16 Centurion Park, Kendal Road, Shrewsbury, SY1 4EH