What is different dog?
We are a family business, based in Shrewsbury, on a mission to get the nation’s tails wagging with fresh, gently cooked dog food. All our meals are made by hand in small batches, nutritionally balanced by our very own vet and pet nutritionist, packed full of flavour and delivered frozen to your door. We are regularly creating new exciting seasonal recipes every month, and we are the first dog food company to do this.
Why Cooked? – Our gentle cooking process preserves the vitamins and minerals naturally found in our natural ingredients, ensuring the food is not only fresher and more nutrient rich than processed food but also delicious and digestible for dogs of all shapes and sizes. It also removes any microbiological risks that might be associated with uncooked food.
Why Variety? – Variety is extremely important for a healthy digestive system. The microbiome is a complex colony of micro-organisms in your dog’s gastro intestinal tract, which forms a protective barrier against toxins, carcinogens and allergens. Emerging scientific thinking suggests the more diversity within a diet, the stronger your dog’s microbiome, leading to a healthier and happier dog.
Increasing variety should be a gentle process especially if your dog has not been used to it, so slow and steady introduction is recommended. Our pet nutritionist and vet are always on hand to provide support and guidance.
Why frozen? – To keep things fresh! Freezing preserves taste and nutrition without using chemicals. Our food is frozen straight after cooking to ensure it is in tip top condition when defrosted. There is a growing recognition that frozen food typically degenerates less than refrigerated food, which may take a week or more to get from farm to fork. We are more often hearing the phrase: “If you want fresh, choose frozen”.
Why are we different?
We founded Different Dog to make dogs healthier and happier. We believe our four legged friends deserve the same quality of food as the rest of the family – and they’re not currently getting it.
Home cooking for dogs: We use the same fresh ingredients and methods you would at home to cook your family meals. Look for the name on the label of every dish to see which chef prepared your dog’s food.
Fresh and natural: Once defrosted, our food requires refrigeration and will only last for 5 days, much the same as if you had made a casserole yourself. Most dog foods have a two year shelf life – that makes us feel queasy.
Our quality, your peace of mind: We are regularly taking our food to the lab for testing, and we use the results to improve the nutritional value of our food. We make over a hundred recipes a year, and we learn from them all. No one else is doing this.
Healthy, seasonal variety: We are the first to provide a truly varied diet, by cooking new recipes every month. This enables us to use seasonal ingredients and strengthens your dog’s internal microbiome, an important factor in overall health.
Tailor-made: Our subscription service creates a diet tailored just for your dog, which ensures they are healthy, happy and feeling that extra bit special.
What ingredients do you use?
There’s a lot of confusing information about what’s actually in a lot of dog foods out there. We’re here to provide good honest food for your dog, using only the freshest ingredients, with no generic ‘meat meal’, ‘animal derivatives’ or ‘fillers’ in sight. All our recipes are grain free and contain at least 60% fresh chicken, lamb, beef or turkey. Seasonal fruit and veg, herbs, quality oils, superfoods, vitamins and minerals make up the rest of our complete and balanced diet.
We care passionately about quality sourcing and sustainability, and we love British farmers, so where possible we source from the beautiful Shropshire and Welsh countryside right outside our kitchen door. This helps us minimize the time from the farmer’s field to your dog’s bowl, to make it as fresh and tasty as possible
Is Different Dog food suitable for Puppies?
Yes – all of our recipes are complete and balanced for dogs of ALL LIFE STAGES. This means they meet the standards for puppy growth, adult maintenance and reproduction. You won’t have to switch to a new food when your puppy becomes an adult dog.
All of our recipes are nutritionally balanced to meet the European Pet Food Industry Federation (FEDIAF) nutrient requirements.
We regularly nutritionally test our products in the lab to make sure we are consistently compliant with the FEDIAF Guidelines.
Diets for growing puppies have tighter restrictions on calcium and phosphorous amounts and ratios, as well as higher requirements for energy and protein than adult maintenance diets. Different Dog recipes are therefore formulated according to the levels recommended for early growth and reproduction in order to be suitable for all the life stages.
Your puppy’s energy requirements will increase over the first months of life as they grow. It is important not to overfeed your puppy which would promote rapid growth and obesity. We use a veterinary devised feeding algorithm to estimate your puppy’s portion size in order to help you maintain their ideal body condition.
Usage & Storage?
How should I make the switch? – The time required to transition your dog from commercial dog food to fresh can vary depending on the age and sensitivity of your dog, but in general, we recommend a steady transition over a week to two weeks, replacing 25% of your current dog food with Different Dog to start and increasing gradually.
Here at Different Dog we recognise that each dog is an individual. We encourage our owners to monitor their dogs during this transition process as some may take a little longer than others to switch to a new diet. If you have any concerns during this time please contact the team who can guide you through your dog’s personalised meal plan.
Do I need to prepare anything? – No, we’ve done all the hard work for you. Simply defrost, open the pot and spoon into a bowl for your canine buddy. We appreciate everyone has busy lives so we’ve made it as simple as possible for you, and as healthy and delicious as possible for your hound. Convenience without compromise.
How do I defrost the food & how long will it last in the fridge? We recommend placing the food into the fridge for at least 24 hours before it’s needed. Once defrosted the food will remain fresh for 5 days.
When your delivery arrives, we suggest you put 2 days worth of food into the fridge, then each time you use a meal replace it with a frozen one. If the food arrives chilled not fully frozen, don’t worry, it is still safe and can be put back into the freezer.
How much should I feed my dog? When you sign up we ask a number of questions, such as your dog’s weight, age and activity level, so we can calculate how many calories your dog needs each day. But of course, every dog is different. If you think your dog is getting too much or not enough food please let us know as soon as possible and we can adjust their portion sizes for the following week.
Is your packaging recyclable?
We care as passionately about the environment as we do about dogs, which is why being kind to the planet is part of every decision we make.
Here is a guide to our packaging:
Boxes – recyclable
Sheep’s wool insulation – compostable with biodegradable outside covering
Food pots (250/600g) – compostable or recyclable (with PLA, plant starch lining)
Trays (1kg) – recyclable or compostable
Ice Packs – reusable
Reuse – Returning Your Packaging
Here at Different Dog HQ we love to make the most of everything we have, which is why we launched a packaging returns scheme (using Collect+) so we can reuse our packaging and reduce waste. Let us know if you would like a collect plus label to return your packaging back to us!
Do I have to subscribe?
Subscription to our fresh dog food delivery service is the most economical and convenient way to buy, but you can also shop directly from our dog food online store or from leading pet retailers who stock our product.