What is different dog?
We are a family business, based in Shrewsbury, on a mission to get the nation’s tails wagging with fresh, gently cooked dog food. All our meals are made by hand in small batches, nutritionally balanced by our very own vet and pet nutritionist, packed full of flavour and delivered frozen to your door. We are regularly creating new exciting seasonal recipes every month, and we are the first dog food company to do this.
Why are we different?
We founded Different Dog to make dogs healthier and happier. We believe our four legged friends deserve the same quality of food as the rest of the family – and they’re not currently getting it.
Home cooking for dogs: We use the same fresh ingredients and methods you would at home to cook your family meals. Look for the name on the label of every dish to see which chef prepared your dog’s food.
Fresh and natural: Once defrosted, our food requires refrigeration and will only last for 5 days, much the same as if you had made a casserole yourself. Most dog foods have a two year shelf life – that makes us feel queasy.
Our quality, your peace of mind: We are regularly taking our food to the lab for testing, and we use the results to improve the nutritional value of our food. We make over a hundred recipes a year, and we learn from them all. No one else is doing this.
Healthy, seasonal variety: We are the first to provide a truly varied diet, by cooking new recipes every month. This enables us to use seasonal ingredients and strengthens your dog’s internal microbiome, an important factor in overall health.
Tailor-made: Our subscription service creates a diet tailored just for your dog, which ensures they are healthy, happy and feeling that extra bit special.
Is your packaging recyclable?
We care as passionately about the environment as we do about dogs, which is why being kind to the planet is part of every decision we make.
Here is a guide to our packaging:
Boxes – recyclable
Sheep’s wool insulation – compostable with biodegradable outside covering
Food pots (250/600g) – compostable or recyclable (with PLA, plant starch lining)
Trays (1kg) – recyclable or compostable
Ice Packs – reusable
Here at Different Dog HQ we love to make the most of everything we have, which is why we launched a packaging returns scheme (using Collect+) so we can reuse our packaging and reduce waste. Let us know if you would like a collect plus label to return your packaging back to us!